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Fundraising Basics: A Complete Guide, by Barbara L. Ciconte, Jeanne Jacob
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As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.
- Sales Rank: #85378 in Books
- Brand: Association for Fundraising Professionals
- Published on: 2009-01-01
- Original language: English
- Number of items: 1
- Dimensions: 11.02" h x 1.27" w x 8.50" l, 3.10 pounds
- Binding: Paperback
- 602 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
The definitive guide to fundraising!
By Melody Lacy
Every time I start a fund raising project I will first refer to this book. This book has something sage to say about every type of fund raising project a non-profit will encounter. I learned the envelope is very important and will never send stuff out in re-used envelopes again. The envelope should be custom printed and have some illustration of the project on the outside of the envelope or no one will even open the envelope.
0 of 0 people found the following review helpful.
... reading for a certificate program I enrolled in - glad they made me get it
By Judd
Required reading for a certificate program I enrolled in - glad they made me get it! Sometimes we need a little prod to do what we need to do.
1 of 1 people found the following review helpful.
met the expectations
By Kylebyaka
THere is not much to review, this book was an assigned reading in one of my classes. Its a bit expensive but its also a long reading so I guess the latter justifies the former. I haven't yet used all the features of the book such as attached CD/DVD. Although I hope this comprehensive reading on fundraising will establish the base knowledge for the future.
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