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Accouting: A Smart Approach, by Mary Carey, Cathy Knowles, Jane Towers-Clark
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Engaging and lively, clear and practical, Accounting: a Smart Approach 2e brings accounting to life for both lecturers and students. Developed specifically with non-specialist students in mind, it addresses key questions that students might have: How is accounting relevant to business? What does this have to do with real life? How will this help me after my course?Following the global success of the first edition, Accounting: A Smart Approach 2e continues this fresh and effective approach to accounting for non-specialists, using a running case study to help students to understand the relevance of accounting alongside their wider studies: Sam Smart is the budding entrepreneur who forms the basis of the case study at the heart of this book. We follow Sam as he goes from starting a small business, printing sports kits for local teams, to managing a global sports business. Throughout the course of the book he assesses the success of his business, finances day to day activities, makes pricing decisions, opens new branches, looks at cash flow, and facilitates planning, control, and investment.
- Sales Rank: #3166149 in Books
- Published on: 2014-05-29
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x .80" w x 7.40" l, .0 pounds
- Binding: Paperback
- 410 pages
Review
"This book is very well written and topics are easy to understand, especially for non-accounting students."
--Atish Soonucksing, Tutor in Accounting and Finance, University of Surrey
"This intelligently written book makes accounting relevant to business students. The authors expertly weave together the engaging running case study with clear explanation and a wealth of opportunities for students to test their understanding. This is the perfect companion for all business
studies students taking their first accounting module."
--Eva Wittbom, Assistant Professor, Stockholm University
"Students find the running case study interesting and relate readily to it."
--Mark Jackson, Lecturer, University of Technology, Jamaica
"The idea behind this book is unique and so relevant to students, making accounting come alive as we imagine ourselves in business."
--Sarah Bamidele, Student, University of Durham
"This text book made my studies much easier by simplifying accounting; I wish more university level books could help students so effectively. Thank you Accounting: A Smart Approach for helping me to succeed in my studies and my exams!"
--Ifrah Salah Bulale, Student, Stockholm University
About the Author
Mary Carey was formerly a senior lecturer at Oxford Brookes University, lecturing in financial accounting and taxation and has a great deal of experience in delivering accounting courses for non-accounting students. She originally trained as a chartered accountant with Grant Thornton, London. Mary currently acts as an advisor for the Citizens Advice Bureau. Cathy Knowles is a senior lecturer at Oxford Brookes University in the Department of Accounting, Finance and Economics. She trained as a chartered management accountant with Unilever plc in London. She has held various management accounting posts with Marks and Spencer plc and H J Heinz Ltd, where she became Financial Controller for New Business Development. She lectures in management accounting and is currently undertaking a PhD at the University of Bristol. Jane Towers-Clark is programme director of the BSc in Applied Accounting programme at Oxford Brookes University having acted as Head of Department for Accounting, Finance and Economics during 2012. Jane trained as a chartered accountant with Ernst and Young in London, going on to work in Singapore and Australia as a lecturer and auditor before returning to the UK. Jane obtained her Diploma in Education in 2007 and is currently working on her Doctorate in Education with the Institute of Education.
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